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| Criterion |  Delivery Shape Up |  Product Discovery Opportunity Interview |  UX Research Personas |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 30-60 min je Interview | 1-3 Tage | 30–60 min per interview |
Participantsdifferent | 2-4 pro Pitch | 5-12 Interviews | Internes Team | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | PlanningDeliveryAutonomy | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery |