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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down30-60 min je Interview45-90 min1-2 h Setup, laufend
Participantsdifferent
2-4 pro Pitch5-12 Interviews2-62-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesInterview Notes, Opportunity Themes, Customer QuotesCommunication Plan, Channel Matrix, Message CadenceOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
PlanningDeliveryAutonomy
DiscoveryInterviewsOpportunityCustomer
CommunicationStakeholdersDeliveryPlanning
DiscoveryOutcomesExperimentsOpportunity
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