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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration for Worst Possible Idea
Innovation
Worst Possible Idea
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.For a seemingly familiar problem with paralyzing seriousness, the method dissolves pressure and fear of judgment. It deliberately makes failure pictures extreme, so hidden assumptions become visible faster. This clarifies what a workable path should avoid.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
MediumMediumLowLow
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down1-3 h20-45 min45-90 min
Participantsdifferent
2-4 pro Pitch2-83-122-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesMorphological Box, Concept Combinations, Idea ShortlistBad Idea List, Reframed Concepts, Idea ShortlistCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
PlanningDeliveryAutonomy
IdeationInnovationCreativity
IdeationCreativityDivergence
CommunicationStakeholdersDeliveryPlanning
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