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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down2-4 h30-90 min45-90 min
Participantsdifferent
2-4 pro Pitch4-101-62-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesJourney Map, Pain-point List, Opportunity BacklogDecision Tree, Option Map, Assumption ListCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
PlanningDeliveryAutonomy
JourneyServiceService design
DecisionTreeOptions
CommunicationStakeholdersDeliveryPlanning
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