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| Criterion |  Delivery Shape Up |  Growth Funnel Analysis |  Delivery Communication Plan |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 1-3 h | 45-90 min | 1-4 Wochen |
Participantsdifferent | 2-4 pro Pitch | 1-5 | 2-6 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Funnel report, Drop-off analysis, Optimization hypotheses | Communication Plan, Channel Matrix, Message Cadence | Experiment results, Decision log, Learning summary |
Tagsno overlap | PlanningDeliveryAutonomy | AnalyticsConversionGrowth | CommunicationStakeholdersDeliveryPlanning | ExperimentsGrowthAnalyticsValidation |