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| Criterion |  Delivery Shape Up |  Innovation Design Thinking |  UX Research Surveys |  Delivery Communication Plan |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 1 Tag bis mehrere Wochen | 3-14 Tage | 45-90 min |
Participantsdifferent | 2-4 pro Pitch | 4-10 | 50+ | 2-6 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Problem Statement, Prototype, Test Learnings | Survey Results, Charts, Segment Insights | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | PlanningDeliveryAutonomy | InnovationPrototypeResearch | QuantitativeResearchValidation | CommunicationStakeholdersDeliveryPlanning |