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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
MediumHighMediumLow
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down4-5 Tage30-60 min je Interview45-90 min
Participantsdifferent
2-4 pro Pitch5-85-12 Interviews2-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesPrototype, Test Findings, Decision RationaleProblem Evidence, Risk Notes, Customer SegmentsCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
PlanningDeliveryAutonomy
Design sprintPrototypeValidationInnovation
DiscoveryInterviewsValidation
CommunicationStakeholdersDeliveryPlanning
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