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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a horizontal story map with an activity backbone, task cards below it and a cross-map release line.
Product Discovery
User Story Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When user goals and delivery scope could drift apart, it orders the journey from goal to slice. It makes visible where an MVP can genuinely be cut.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitysame
MediumMediumMediumMedium
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down1-3 h2-4 h2-4 h
Participantsdifferent
2-4 pro Pitch3-104-104-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesCustomer Journey Canvas, Pain Points, Experience OpportunitiesStory Map, Release Slices, Backlog CandidatesJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
PlanningDeliveryAutonomy
JourneyCustomerService designCanvas
BacklogJourneyPlanningMVP
JourneyServiceService design
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