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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down1-4 Wochen1-5 Tage25-40 min
Participantsdifferent
2-4 pro Pitch3-10 KundenNutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesConcierge Learnings, Service Blueprint, MVP RisksClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
PlanningDeliveryAutonomy
MVPValidationServiceDiscovery
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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