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| Criterion |  Delivery Shape Up |  Delivery Communication Plan |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 45-90 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-4 pro Pitch | 2-6 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Communication Plan, Channel Matrix, Message Cadence | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | PlanningDeliveryAutonomy | CommunicationStakeholdersDeliveryPlanning | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |