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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowHighMedium
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down45-90 min1-4 Wochen45-60 min
Participantsdifferent
2-4 pro Pitch2-81-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesAssumption List, Critical Assumptions, Learning PlanExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
PlanningDeliveryAutonomy
AssumptionsRiskDecisionDiscovery
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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