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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumMediumLowLow
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down45-60 min1-5 Tage45-90 min
Participantsdifferent
2-4 pro Pitch2-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesAssumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning NoteAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
PlanningDeliveryAutonomy
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
AssumptionsRiskDecisionDiscovery
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