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| Criterion |  Delivery Shape Up |  Architecture Architecture Communication Canvas |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 60-120 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-4 pro Pitch | 2-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | PlanningDeliveryAutonomy | ArchitectureCommunicationStakeholdersCanvas | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |