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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
HighLowLowLow
Timedifferent
0.5-2 Tage30-60 min30-60 min45-90 min
Participantsdifferent
6-123-121-52-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapSWOT matrix, Strategic options, Action listABC Classification, Focus Rules, Control ListAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
Service designOperationsJourneyBlueprint
StrategyAnalysisMarketPositioning
PrioritizationOperationsPortfolio
GrowthStrategyMarketPortfolio
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