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| Criterion |  UX Design Service Blueprinting |  Innovation Starbursting |  UX Design Customer Journey Canvas |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 0.5-2 Tage | 30-60 min | 1-3 h | 30-60 min |
Participantsdifferent | 6-12 | 3-10 | 3-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Star-Shaped Question Map, Question List, Assumption List | Customer Journey Canvas, Pain Points, Experience Opportunities | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | Service designOperationsJourneyBlueprint | BrainstormingIdeationWorkshopDiscovery | JourneyCustomerService designCanvas | BrainstormingIdeationCreativityWorkshopDivergence |