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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
HighMediumMediumLow
Timedifferent
0.5-2 Tage1-3 h2-4 h30-60 min
Participantsdifferent
6-122-84-103-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapFive Forces Analysis, Competitive Risks, Strategic OptionsJourney Map, Pain-point List, Opportunity BacklogSWOT matrix, Strategic options, Action list
Tagsno overlap
Service designOperationsJourneyBlueprint
StrategyCompetitionMarket
JourneyServiceService design
StrategyAnalysisMarketPositioning
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