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| Criterion |  UX Design Service Blueprinting |  Business Strategy McKinsey 7S |  UX Research Customer Journey Mapping |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 0.5-2 Tage | 2-4 h | 2-4 h | 90-180 min initial, dann laufend |
Participantsdifferent | 6-12 | 3-12 | 4-10 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | 7S Assessment, Alignment Gaps, Change Actions | Journey Map, Pain-point List, Opportunity Backlog | KPI Tree, Owner List |
Tagsno overlap | Service designOperationsJourneyBlueprint | OrganizationStrategyAlignmentChange | JourneyServiceService design | MetricsStrategyAlignmentMeasurement |