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| Criterion | ![]() UX Design Service Blueprinting | ![]() UX Research Customer Journey Mapping | ![]() Business Strategy Ansoff Matrix | ![]() Operations ABC Analysis |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 0.5-2 Tage | 2-4 h | 45-90 min | 30-60 min |
Participantsdifferent | 6-12 | 4-10 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async | Async |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Journey Map, Pain-point List, Opportunity Backlog | Ansoff Matrix, Growth Options, Risk Notes | ABC Classification, Focus Rules, Control List |
Tagsno overlap | Service designOperationsJourneyBlueprint | JourneyServiceService design | GrowthStrategyMarketPortfolio | PrioritizationOperationsPortfolio |



