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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
HighLowMediumLow
Timedifferent
0.5-2 Tage45-90 minHalbtags-Workshop, dann iterativ30-60 min
Participantsdifferent
6-122-83-121-5
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Service Blueprint, Fail Points, Ownership MapAnsoff Matrix, Growth Options, Risk NotesHorizon map, Portfolio view, Initiatives per horizon, Resource planABC Classification, Focus Rules, Control List
Tagsno overlap
Service designOperationsJourneyBlueprint
GrowthStrategyMarketPortfolio
StrategyInnovationPortfolioForesight
PrioritizationOperationsPortfolio
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