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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
HighLowLowMedium
Timedifferent
0.5-2 Tage45-90 min30-60 min2-4 h
Participantsdifferent
6-122-81-54-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapAnsoff Matrix, Growth Options, Risk NotesABC Classification, Focus Rules, Control ListJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
Service designOperationsJourneyBlueprint
GrowthStrategyMarketPortfolio
PrioritizationOperationsPortfolio
JourneyServiceService design
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