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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
HighLowLowMedium
Timedifferent
0.5-2 Tage15-45 min45-90 min2-4 h
Participantsdifferent
6-121-32-84-10
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapADR File, Decision Log, RationaleRACI Matrix, Responsibility Map, Decision NotesJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
Service designOperationsJourneyBlueprint
ArchitectureRationaleDocumentationGovernance
RolesResponsibilityGovernanceOperations
JourneyServiceService design
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