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| Criterion |  Agile Scrum |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a team needs to work in a fixed delivery rhythm, it stabilizes cadence, responsibility, and feedback loops. It makes collaboration reliable across sprint boundaries. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-4 Wochen je Sprint, laufend | 1-5 Tage | 45-90 min | 45-60 min |
Participantsdifferent | 3-10 (Scrum Team) | Nutzertraffic | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Product Backlog, Sprint Backlog, Increment, Sprint Goal | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | AgileIterationCadence | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio | AssumptionsRiskExperimentsValidation |