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| Criterion |  Agile Scrum |  Business Strategy Ansoff Matrix |  Growth Growth Experiment |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a team needs to work in a fixed delivery rhythm, it stabilizes cadence, responsibility, and feedback loops. It makes collaboration reliable across sprint boundaries. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-4 Wochen je Sprint, laufend | 45-90 min | 1-2 Wochen | 1-4 Wochen |
Participantsdifferent | 3-10 (Scrum Team) | 2-8 | 1-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Product Backlog, Sprint Backlog, Increment, Sprint Goal | Ansoff Matrix, Growth Options, Risk Notes | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary |
Tagsno overlap | AgileIterationCadence | GrowthStrategyMarketPortfolio | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation |