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| Criterion |  Agile Scrum |  Growth A/B Testing |  Product Strategy Counter Metrics |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a team needs to work in a fixed delivery rhythm, it stabilizes cadence, responsibility, and feedback loops. It makes collaboration reliable across sprint boundaries. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-4 Wochen je Sprint, laufend | 1-4 Wochen | 30-60 min | 1-5 Tage |
Participantsdifferent | 3-10 (Scrum Team) | 1-6 | 2-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Product Backlog, Sprint Backlog, Increment, Sprint Goal | Experiment results, Decision log, Learning summary | Counter Metric List, Guardrail Definitions | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AgileIterationCadence | ExperimentsGrowthAnalyticsValidation | MetricsMeasurementStrategyExperiments | ValidationExperimentsDemandGrowth |