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| Criterion |  Business Strategy Scenario Planning |  Product Discovery Outcome-Driven Innovation |  Innovation Design Sprint |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | High | High | Medium |
Timedifferent | 0.5-2 Tage | Mehrere Wochen | 4-5 Tage | 2-4 h |
Participantsdifferent | 4-12 | 2-6 researchers plus sample | 5-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prototype, Test Findings, Decision Rationale | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | StrategyUncertaintyPlanning | OutcomesInnovationResearchQuantitative | Design sprintPrototypeValidationInnovation | StrategyPositioningInnovationValue |