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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
HighMediumLowMedium
Timedifferent
0.5-2 Tage60-120 min45-90 min1-3 h
Participantsdifferent
4-123-82-81-5
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAnsoff Matrix, Growth Options, Risk NotesFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
StrategyUncertaintyPlanning
GrowthRetentionConversion
GrowthStrategyMarketPortfolio
AnalyticsConversionGrowth
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