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| Criterion |  Business Strategy Scenario Planning |  UX Research Card Sorting |  UX Research Tree Testing |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | 0.5-2 Tage | 20-45 min | 1-2 Tage | 45-90 min |
Participantsdifferent | 4-12 | Based on research question | Based on research question | 3-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyUncertaintyPlanning | Information architectureNavigationStructure | Information architectureNavigationFindability | OutcomesStrategyBehaviorPlanning |