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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
HighLowMediumMedium
Timedifferent
0.5-2 Tage45-90 min60-120 min1-3 h
Participantsdifferent
4-122-83-81-5
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsAnsoff Matrix, Growth Options, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
StrategyUncertaintyPlanning
GrowthStrategyMarketPortfolio
GrowthRetentionConversion
AnalyticsConversionGrowth
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