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| Criterion |  Innovation SCAMPER |  Operations 5 Whys |  Innovation Morphological Analysis |  Innovation Reverse Brainstorming |
|---|---|---|---|---|
Purposedifferent | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30-60 min | 15-30 min | 1-3 h | 30-60 min |
Participantsdifferent | 2-10 | 2-6 | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | SCAMPER Idea List, Concept Shortlist, Variation Notes | Root cause notes, Countermeasures | Morphological Box, Concept Combinations, Idea Shortlist | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | BrainstormingIdeationCreativityReframingInnovation | Root causeIncidentLeanProblem solving | IdeationInnovationCreativity | BrainstormingIdeationCreativityRisk |