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| Criterion |  Agile ROAM Board |  Product Discovery Outcome-Driven Innovation |  Growth A/B Testing |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Low | High | High | Medium |
Timedifferent | 20-40 min initial, dann laufend | Mehrere Wochen | 1-4 Wochen | 3-14 Tage |
Participantsdifferent | 3-15 | 2-6 researchers plus sample | 1-6 | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | ROAM Board, Owner List | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Experiment results, Decision log, Learning summary | Survey Results, Charts, Segment Insights |
Tagsno overlap | RiskAgileTrackingAlignment | OutcomesInnovationResearchQuantitative | ExperimentsGrowthAnalyticsValidation | QuantitativeResearchValidation |