View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Decision Making Risk Matrix |  Product Discovery Outcome-Driven Innovation |  Product Discovery Smoke Test |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 30-60 min | Mehrere Wochen | 1-5 Tage | 30-60 min |
Participantsdifferent | 3-10 | 2-6 researchers plus sample | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Risk Matrix, Top Risk List | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interest Metrics, Conversion Signal, Learning Note | ICE Table, Top Idea List |
Tagsno overlap | RiskDecisionPrioritizationAssessment | OutcomesInnovationResearchQuantitative | ValidationExperimentsDemandGrowth | PrioritizationScoringGrowthDecision |