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| Criterion |  Systems Thinking Rich Picture |  Innovation SCAMPER |  Innovation How Might We |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | A Rich Picture brings an unclear situation onto a shared drawing. It captures actors, tensions, information flows, and blind spots before the team jumps to solutions too early. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-90 min | 30-60 min | 30–45 min | 1-3 h |
Participantsdifferent | 2-10 | 2-10 | 1-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Rich Picture, Problem Framing Notes | SCAMPER Idea List, Concept Shortlist, Variation Notes | HMW Questions, Challenge Framing, Idea Prompts | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | Systems thinkingSoft systemsFramingVisualization | BrainstormingIdeationCreativityReframingInnovation | FramingOpportunityIdeationQuestions | IdeationInnovationCreativity |