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Criterion
Rich Picture workspace showing the question, observations, and next decision.
Systems Thinking
Rich Picture
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
How Might We
Innovation
How Might We
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
A Rich Picture brings an unclear situation onto a shared drawing. It captures actors, tensions, information flows, and blind spots before the team jumps to solutions too early.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-90 min1-3 h30–45 min30-60 min
Participantsdifferent
2-102-81-104-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Rich Picture, Problem Framing NotesMorphological Box, Concept Combinations, Idea ShortlistHMW Questions, Challenge Framing, Idea PromptsIdea pool, Theme clusters, Shortlist
Tagsno overlap
Systems thinkingSoft systemsFramingVisualization
IdeationInnovationCreativity
FramingOpportunityIdeationQuestions
BrainstormingIdeationCreativityWorkshopDivergence
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