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Criterion
Rich Picture workspace showing the question, observations, and next decision.
Systems Thinking
Rich Picture
How Might We
Innovation
How Might We
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
A Rich Picture brings an unclear situation onto a shared drawing. It captures actors, tensions, information flows, and blind spots before the team jumps to solutions too early.With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
LowLowMediumLow
Timedifferent
30-90 min30–45 min1-3 h30-60 min
Participantsdifferent
2-101-102-82-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Rich Picture, Problem Framing NotesHMW Questions, Challenge Framing, Idea PromptsMorphological Box, Concept Combinations, Idea ShortlistSCAMPER Idea List, Concept Shortlist, Variation Notes
Tagsno overlap
Systems thinkingSoft systemsFramingVisualization
FramingOpportunityIdeationQuestions
IdeationInnovationCreativity
BrainstormingIdeationCreativityReframingInnovation
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