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Criterion
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
60-90 min30–60 min per interview1-2 Tage45-90 min
Participantsdifferent
2-101 participant per interview10-502-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
RICE Scores, Ranked List, Assumption LogInterview Notes, Themes, Insight SummaryKano Matrix, Feature Classes, Priority ThemesDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
PrioritizationScoringRoadmapTradeoffs
QualitativeResearchCustomerDiscovery
SatisfactionPrioritizationCustomer
DecisionCriteriaScoringTradeoffs
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