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Criterion
Paper radar with five axes, two current and target profiles, and evidence cards beside each dimension.
Decision Making
Radar
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When capabilities, maturity levels, or market positions need to be compared across several dimensions, overview is easily lost. Radar brings different characteristics into a shared picture and shows patterns faster than tables do.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 h1-3 Wochen1-2 Tage45-90 min
Participantsdifferent
2-105-12 Interviews10-502-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Radar Map, Capability Scores, Action AreasJob Stories, Outcome Statements, Opportunity ListKano Matrix, Feature Classes, Priority ThemesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
AssessmentPortfolioCapability
CustomerOutcomesNeeds
SatisfactionPrioritizationCustomer
GrowthStrategyMarketPortfolio
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