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Criterion
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
LowMediumHighMedium
Timedifferent
45-90 min1-3 h0.5-2 Tage2-4 h
Participantsdifferent
2-83-106-124-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
RACI Matrix, Responsibility Map, Decision NotesCustomer Journey Canvas, Pain Points, Experience OpportunitiesService Blueprint, Fail Points, Ownership MapJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
RolesResponsibilityGovernanceOperations
JourneyCustomerService designCanvas
Service designOperationsJourneyBlueprint
JourneyServiceService design
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