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Criterion
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumLowMedium
Timedifferent
1-2 h45-90 min15-30 min1-2 h
Participantsdifferent
2-83-81-84-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Product Vision Board, Vision Statement, Assumptions and Validation QuestionsImpact Map, Outcome Hypotheses, Delivery OptionsSMART Goal, Measurement Note, DeadlineAlignment Map, Open Issues, Decision Questions
Tagsno overlap
VisionCanvasStrategyAlignment
OutcomesStrategyBehaviorPlanning
GoalsPlanningMeasurementAlignment
AlignmentStakeholdersStrategyFacilitation
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