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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.
Complexitydifferent
MediumLowLowLow
Timedifferent
30-60 min je Interview30-60 min45-90 min30-60 min
Participantsdifferent
5-12 Interviews2-103-103-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsSCAMPER Idea List, Concept Shortlist, Variation NotesLotus Diagram, Idea Themes, ShortlistStar-Shaped Question Map, Question List, Assumption List
Tagsno overlap
DiscoveryInterviewsValidation
BrainstormingIdeationCreativityReframingInnovation
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingIdeationWorkshopDiscovery
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