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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumHighLowLow
Timedifferent
30-60 min je InterviewMehrere Wochen20-35 min30-60 min
Participantsdifferent
5-12 Interviews2-6 researchers plus sample1-51-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesTest Card with a pre-set thresholdCompleted Experiment Canvas, Success Metric
Tagsno overlap
DiscoveryInterviewsValidation
OutcomesInnovationResearchQuantitative
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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