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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumHighLowMedium
Timedifferent
30-60 min je InterviewMehrere Wochen25-40 min1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews2-6 researchers plus sample1-52-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesLearning Card with evidence and next actionOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
DiscoveryInterviewsValidation
OutcomesInnovationResearchQuantitative
ExperimentsValidationDiscoveryLearning
DiscoveryOutcomesExperimentsOpportunity
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