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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
30-60 min je InterviewMehrere Wochen1-5 Tage1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews2-6 researchers plus sampleNutzertraffic2-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesClick Data, Interest Signal, Learning DecisionOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
DiscoveryInterviewsValidation
OutcomesInnovationResearchQuantitative
ValidationExperimentsDemandDiscovery
DiscoveryOutcomesExperimentsOpportunity
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