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| Criterion |  Product Discovery Problem Interview |  UX Research Empathy Mapping |  Product Discovery Concierge MVP |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 30-60 min je Interview | 30–60 min | 1-4 Wochen | 45–90 min |
Participantsdifferent | 5-12 Interviews | 4-8 | 3-10 Kunden | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | Empathy Map, Assumptions List, Research Gaps | Concierge Learnings, Service Blueprint, MVP Risks | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | DiscoveryInterviewsValidation | SynthesisQualitativeWorkshop | MVPValidationServiceDiscovery | SynthesisQualitativeRoot cause |