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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowLowLow
Timedifferent
30-60 min je Interview30–60 min45-90 min45–90 min
Participantsdifferent
5-12 Interviews4-82-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsEmpathy Map, Assumptions List, Research GapsAssumption List, Critical Assumptions, Learning PlanTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
DiscoveryInterviewsValidation
SynthesisQualitativeWorkshop
AssumptionsRiskDecisionDiscovery
SynthesisQualitativeRoot cause
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