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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumHighLowLow
Timedifferent
30-60 min je Interview4-5 Tage45–90 min30–60 min
Participantsdifferent
5-12 Interviews5-83-104-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsPrototype, Test Findings, Decision RationaleTheme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
DiscoveryInterviewsValidation
Design sprintPrototypeValidationInnovation
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
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