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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Affinity Diagramming
UX Research
Affinity Diagramming
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumHighLowHigh
Timedifferent
30-60 min je Interview4-5 Tage45–90 min1 Tag bis mehrere Wochen
Participantsdifferent
5-12 Interviews5-83-104-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsPrototype, Test Findings, Decision RationaleTheme clusters, Insight statements, Opportunity areasProblem Statement, Prototype, Test Learnings
Tagsno overlap
DiscoveryInterviewsValidation
Design sprintPrototypeValidationInnovation
SynthesisQualitativeRoot cause
InnovationPrototypeResearch
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