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| Criterion | ![]() Product Discovery Problem Interview | ![]() Product Discovery Concierge MVP | ![]() UX Research Card Sorting | ![]() Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 30-60 min je Interview | 1-4 Wochen | 20-45 min | 25-40 min |
Participantsdifferent | 5-12 Interviews | 3-10 Kunden | Based on research question | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | Concierge Learnings, Service Blueprint, MVP Risks | Content groups, Label set, IA hypotheses | Learning Card with evidence and next action |
Tagsno overlap | DiscoveryInterviewsValidation | MVPValidationServiceDiscovery | Information architectureNavigationStructure | ExperimentsValidationDiscoveryLearning |



