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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowLowLow
Timedifferent
30-60 min je Interview20-45 min20-35 min25-40 min
Participantsdifferent
5-12 InterviewsBased on research question1-51-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsContent groups, Label set, IA hypothesesTest Card with a pre-set thresholdLearning Card with evidence and next action
Tagsno overlap
DiscoveryInterviewsValidation
Information architectureNavigationStructure
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryLearning
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