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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowLowLow
Timedifferent
30-60 min je Interview45–90 min1-2 h45-90 min
Participantsdifferent
5-12 Interviews3-102-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsTheme clusters, Insight statements, Opportunity areasDIBB document, Belief list, Bet list, Learning reportAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
DiscoveryInterviewsValidation
SynthesisQualitativeRoot cause
StrategyDecisionAssumptionsHypothesis
AssumptionsRiskDecisionDiscovery
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