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Criterion
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowLowLowMedium
Timedifferent
60-120 min45–90 min30–60 min per interview1-2 h
Participantsdifferent
4-103-101 participant per interview4-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Problem Statement, Scope Boundaries, Assumption List, Next Analysis QuestionsTheme clusters, Insight statements, Opportunity areasInterview Notes, Themes, Insight SummaryAlignment Map, Open Issues, Decision Questions
Tagsno overlap
FacilitationAlignmentDiscovery
SynthesisQualitativeRoot cause
QualitativeResearchCustomerDiscovery
AlignmentStakeholdersStrategyFacilitation
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